How To Write An EPIC “About Me” Page (Without Ripping Your Hair Out)

how to write an epic about page without ripping your hair out cover header

Whether you just started a blog or you’ve been at it for years, introducing yourself is always a challenge. Of course, your about page is the perfect place to introduce yourself…but HOW EXACTLY do you introduce yourself in a way that makes someone want to be friends with you and follow your blog?

That’s what we’re talking all about today, my friend. Because I HAVE STRUGGLED with the tricky art of introducing myself to unfortunates* — and although I haven’t MASTERED the art, I’VE DISCOVERED THE SCIENCE BEHIND IT. There’s a method to the madness of introducing yourself to strangers, whether they be adults, children, extraterrestrial beings, or water buffalo. You can instantly connect with a person you’ve never met before — without making up exciting background stories about yourself! (wait lol maybe you don’t do that??? maybe you don’t pretend you’ve fought herds of wild bobcats in the mountains of Colorado and barely escaped with your life??? JUST TO MAKE FRIENDS??? guess I’m the only one.)

Let’s jump right in and figure out how to write an EPIC about page that will grab strangers (and water buffalo) by the throat and make them want to follow your blog and obey your every command.

*unfortunates, in this case, are people who haven’t met me yet



Excellent question! HERE’S THE ANSWER: People need to immediately understand what kind of blog they are on and who you are as a person. Most people can figure that out just by poking around on your site for a couple minutes… but I don’t like that idea. Why? BECAUSE I WANT TO INTRODUCE MYSELF. I want people to understand who I am from my point of view, not theirs.

Strangers need to know who you are — but beyond that, you have to give them a reason to stay. If they JUST met you, they have no connection with you, and therefore no obligation. You need to CREATE an obligation. 

Why should they follow your blog when they don’t even know you? Because you’re GIVING them something. All you have to do is figure out what that something is.

how to write an epic about page without ripping your hair out

“But Abbie,” you say, “Isn’t this an about me page? Shouldn’t it be about me?” YES AND NO. Even though your blog is yours and centered around the awesome thoughts coming out of YOUR head, the reader isn’t there for you — not unless they’re already a friend. The reader is on your blog because your content provides them with something valuable. THIS IS ACTUALLY GREAT NEWS. It means your blog has good content that helps people. Which leads me to: the best way to introduce yourself.




When most people introduce themselves (in real life or online) they say something like: “Hi, I’m Theresa* and I’m a blogger.” They say WHAT they are… which is normal and natural. But here’s what I’ve learned: it’s so much more powerful to introduce yourself with your purpose, your drive, and your “why” — even before you tell someone what it is you do. 

Here’s an example:


“Hi, I’m Theresa. I’m a freelance graphic designer.”


“Hi, I’m Theresa. I help small businesses craft their brand through simplistic and affordable graphic design.”


WHICH THERESA DO YOU WANT TO BE FRIENDS WITH?? See, the first example is boring. The second example is personable, fresh, and inviting. Why? Because we, the strangers, now know what you CARE about. We know that you help people — but we also know that you care about the people you’re helping. Given a bit more time with you, we might even learn what your ikigai is — what motivates you to get out of bed in the morning.

SEE WHAT JUST HAPPENED? We went from talking about freelance graphic design to talking about your reason for living. That got deep FAST. 

*because most people are named Theresa in case you haven’t noticed




By this point you can probably see where I’m going: connecting with people happens when they see inside your soul and understand who you are as a person…plus what you do. By revealing the way in which you help your readers, you create a relationship with a perfect stranger. You provide them with quality content, so now they feel obligated (in the best possible way) to give back — by following and commenting and being a nice person (or water buffalo.)

So here’s the big question: how do you figure out what you help people with? First, you must figure out what sets you apart.

how to write an epic about page without ripping your hair out image 2

What makes you different from other people? Forget about fitting inside a niche. The more strange, unrelated qualities, the better! That’s what makes you UNIQUE. “I’m a blogger, scuba diver, and cupcake baker,” is much more interesting than “I’m a blogger.” In fact, if you can find a way to tie other interests into what you do, you INSTANTLY become more memorable. I’ll recall the Scuba-Diving, Cupcake-Making Blogger™ much better than I’ll remember the Blogger™. Don’t be afraid to marry all your quirks and hobbies into one beautifully unique brand! That’s what makes you YOU.

So now it’s time to make a list of the things that set you apart. For example, here’s the list I came up with for myself, based on what I’ve heard people tell me and what I know about myself.


  • Entertaining
  • Multi-talented
  • Young
  • Unschooled
  • Inspiring

As you can see, THIS IS NO TIME TO BE MODEST. Find the cool things, the quirky things, and the unconventional things about yourself. Make a list. This list is going to provide the main ingredients for your epic “about me” page. You won’t use the actual list itself (I don’t condone bragging THAT much lol) but you’ll craft it into an awesome introduction in just a minute. Next, ask yourself this question:




This can be a tricky question if you don’t own an actual business — but there is some way in which your content aids your readers. For me, I found that (above all else) my content inspires people. SO BOOM, THERE’S MY THING — and it’s not even a tangible asset! I inspire my readers. But how? Well, I talk about what is important to me: being a creative free-spirit in a world that constantly tries to put us in a box.

That’s why I do what I do. That’s what I’m passionate about. Find your “why,” the drive behind what you do. That will lead you to the thing you help your readers with — because YOU CAN’T HELP BUT TALK ABOUT IT. If you’re anything like me, and you’re blogging about something you love, you won’t be able to shut up about it! THIS IS A GOOD THING. This is how you help people, sometimes without even knowing it.

Here’s how I answered that question for myself:

I create content that inspires young creatives like myself who don’t want to fit in a box, but instead want to live freely and follow their dreams… and make a living doing something they love.




Or: who do you WANT to help? This is an important question — factoring in the type of people you help will create a connection…because you care about your readers. Just like the example with Theresa The Graphic Designer™, we care because YOU care. Here’s another notation I made when I was rewriting my about page:


I help: artists, writers, creatives, multitalents, bloggers, and anyone who likes waffles.


Your answer can also be: EVERYONE. I’m all about not fitting in a box, so DON’T LIMIT THYSELF. Just try to imagine your IDEAL READER in your head (it can even be an actual reader) then write from there — as if they were the ONLY person you’ve ever helped.

how to write an epic about page without ripping your hair out image 3




HERE COMES THE FUN PART. Once you have all these ingredients, you throw everything into a blender and create the beautiful smoothie of your about page. OKAY FINE SO IT’S NOT AS EASY AS A BLENDER. But it’s pretty fun. Let’s review our ingredients first:


  • You made a list of things about yourself that set you apart (whether those things are cool, quirky, or unconventional — it’s all good!)
  • You figured out how your content helps people (whether it be a tangible asset, or more conceptual, like “inspiration.”)
  • You found the people you help by uncovering the purpose and drive behind what you do.


If you have all these things, there is no reason why you shouldn’t have THE BEST INTRODUCTION EVER. When I finished rewriting mine, this is what it looked like:


My name is Abbie Emmons and I help creative, multi-talented people chase their dreams by making a living doing something they love. This blog focuses on inspiration, productivity, and the tools you will need to be a free spirit in a world that wants to put you in a box. You don’t need a niche, you don’t need a college education, you don’t even need to fully understand what you’re doing. I lack all three of those things and look where I am! LIVING MY DREAM. I’m so excited to teach you how to do the same.


Obviously this is just a paragraph, not a complete about page — but there are all kinds of ways you can build off of this foundation to create an “about me” page that is true to yourself. For mine, I open with a quick story about how I hold my pencil the “wrong” way, then I talk about what it means to be a free spirit in today’s world. Then I wrap up with that quoted paragraph.

IT IS BY NO MEANS PERFECT. However, it encapsulates who I am as a person…and what I have to offer my readers. And that’s my goal.

Writing an “about me” page is HARD. But it’s also super rewarding! If you can introduce yourself in a way that grabs a stranger by the throat, shows them what they’ve been missing out on, and leaves them gasping from how AWESOME YOU ARE, I guarantee you will be making all kinds of new water buffalo friends.



Have you ever ripped your hair out over an “about me” page?? If so, I HOPE THIS POST HAS GIVEN YOU INSPIRATION. How do you help other people? How would you LIKE to help other people? What motivates you to get out of bed in the morning?? LET’S TALK DEEP THINGS.

rock on,












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  • Reply Skylar Reese

    Loved this post Abbiee! Your about me page is AWESOME, so we’re all learning from a professional! 🙂
    By the way, I recently started a YouTube channel and wanted to know if I could cover Mirror Girl…? If you’re not okay with it, that’s totally cool, I just thought I would ask! 🙂

    January 27, 2018 at 10:48 am
    • Reply Abbiee

      ADSA;LDKFADAKSHDKSALD SKYLAR YOU HAVE NO IDEA HOW MUCH THIS COMMENT JUST MADE MY DAY!! OF COURSE YOU CAN COVER MIRROR GIRL I WOULD BE HONORED!!! *fangirl screams and hugs* seriously omg I’m so happy :”’) And thank you so much for reading this post!!! YOU ROCK.

      January 28, 2018 at 5:52 pm
      • Reply Skylar Reese

        YAY!!! Thank you! I’m so excited to be able to cover it, it’s an awesome song!! (Would you like me to link to you? If so, should I link to your blog or YouTube?)

        January 29, 2018 at 10:41 am
        • Reply Abbiee

          That would be lovely! Either one works. 🙂 I’M SO EXCITED.

          February 1, 2018 at 10:00 am
  • Reply Amelia Ruth

    Soooo cool!! I love writing ‘ABOUT ME’ pages. I rewrite them every single time I feel like I’ve changed or I’ve grown or progressed. This was AWESOME because *cough cough* I’m sure my about page just looks like I’m having a conversation with you, not THIS fantastical thing that you just introduced me to!!

    January 27, 2018 at 12:47 pm
    • Reply Abbiee

      EEEP I’M SO HAPPY YOU LIKED THIS POST! that’s so cool…I totally agree that an about page should be kept updated and fresh! We change all the time, that’s for sure. 🙂 asdfgKLLSKJ thank you so much for reading! ✨💛

      January 28, 2018 at 6:02 pm
      • Reply Amelia Ruth


        January 29, 2018 at 9:30 pm
  • Reply Riley Aline

    This post be very thought provoking…I’ve always had trouble with my about page. And I think one of my biggest problems is “what can I help with? I’m still learning everything!” But I will DEFINITELY TRY THIS OUT. Thank you for sharing, Abbiee! *gives you all the waffles*
    ~ riley aline

    January 27, 2018 at 1:02 pm
    • Reply Abbiee

      Thank you so much, Riley!!! I’m SO GLAD you liked this post! I can definitely relate to that… I feel like I’ll be learning forever. 😂💛 But sometimes we are experts without even knowing it! 😉 *devours all the waffles* THANK YOU DEAR!!

      January 28, 2018 at 6:04 pm
  • Reply Rebecca @ Joy Unspeakable

    Thank you for the great tips, Abbiee!

    January 27, 2018 at 1:18 pm
    • Reply Abbiee

      Thank you for reading!! 😊

      January 28, 2018 at 6:26 pm
  • Reply Ella Marie

    THANK YOU, ABBIE! I’ve been feeling like my “about” page is a little bleh and purposeless. So this seriously helped me SO much. I re-read your “about me” page a little while ago and was like, “this girl knows her stuff.” All in all, thank you for this extremely helpful post. <3

    January 27, 2018 at 2:20 pm
    • Reply Abbiee

      AHH YOU ARE WELCOME 💛✨ omg seriously?? I think you have a lovely about page!! And your tagline on your social/instagram is SPOT ON. *high fives* you know what’s up. 😉 AW I’M SO HAPPY YOU LIKED THIS POST. Thank you for reading!

      January 28, 2018 at 6:29 pm
      • Reply Ella Marie

        GAH, that means so much coming from you! I’m definitely trying to make my message resonate through my posts more. <3

        January 29, 2018 at 7:02 pm
  • Reply Hailey

    Great thoughts! I’m working on a secret project that requires a mission statement/about me page, and I drew inspiration from yours. 😉

    January 27, 2018 at 2:37 pm
    • Reply Abbiee

      OH MY GOODNESS I AM HONORED 💛✨ thank you!! I can’t wait to hear more about this top secret project! 😍 *hugs*

      January 28, 2018 at 6:30 pm
  • Reply Vanessa

    How is it that you are always so relatable. A couple of days ago I was trying to re-work my about page and just came up with putting up things I am passionate about. It’s just a list of things I love. BUT YOU and your words! Are so helpful! I’m going to try working on my about page again now that I am newly inspired. 🙂

    January 27, 2018 at 2:45 pm
    • Reply Abbiee

      AHHH THANK YOU SO MUCH VANESSA <3333 I'm so glad this post inspired you! It sounds like you're off to a great start with your about page! *fist bump* YOU GOT THIS. ;) thank you again, girl!

      January 28, 2018 at 6:31 pm
  • Reply Clarissa

    *looks down in shame* I don’t even have an About Me page, just a little “About Me” paragraph on the side. But maybe one day I’ll get to a full page.
    You keep on inspiring and eating waffles and being such a beautiful example of creativity and someone who reaches for their dreams!

    January 27, 2018 at 3:19 pm
    • Reply Abbiee

      Hey, that’s wonderful too! Sometimes less is more, right? 😉 ASDFGHJKL CLARISSA YOU INSPIRE ME SO MUCH 💛💛💛 thank you for every single lovely comment you leave on my blog :”’) YOU ARE APPRECIATED.

      January 28, 2018 at 6:32 pm
  • Reply Veronica

    Ahhh this is a lifesaver thank you Abbie!!! My about me page definitely needs some improvement so I’ll be using these tips to start writing up hopefully a much better intro for my blog! Xxx

    January 27, 2018 at 3:44 pm
    • Reply Abbiee

      I’m so happy this post inspired you! Thank you so much, Veronica!! 😊💛 *hugs*

      January 28, 2018 at 6:39 pm
  • Reply Micaiah

    Thanks for the tips, Abbiee! =D I recently rewrote my about me page, and these tips are super helpful! I might rewrite it.. Again. xD By the way, I love your blog’s new design!

    Micaiah @ Notebooks and Novels

    January 27, 2018 at 5:39 pm
    • Reply Abbiee

      AsdfghASJKDLA THANK YOU SO MUCH MICAIAH <333 you're the best 😊✨

      January 28, 2018 at 6:40 pm
  • Reply Kendra Lynne

    I have definitely needed this post; thank you so much! Believe me; I have written and re-written my about page quite a few times.
    What you need to do is put together a book of tips and tricks of writing what-not-to-do and what-to-do in blogging! We all need it. 🙂

    January 27, 2018 at 6:33 pm
    • Reply Abbiee

      KENDRA LYNNE THIS COMMENT MADE MY DAY 😊💛 Thank you!! I’m so happy this post inspired you!! I can definitely relate… the struggle is real! And maybe I will do that someday!! HAHA <3 *hugs*

      January 28, 2018 at 6:42 pm
      • Reply Kendra Lynne

        It would be pretty cool if you did! 🙂

        February 3, 2018 at 2:30 pm
  • Reply Hannah Deno

    Wow! I needed this. My about me page has been essentially the same for 3 years and I’ve been thinking about ways I can vamp it up, but yeah writing about myself is a lot harder than it seems! I’ll definitely be bookmarking this and will come back to it many times. Your blog is a blessing <3

    January 27, 2018 at 8:32 pm
    • Reply Abbiee

      YOU are a blessing, Hannah!! *hugs* I’m so happy this post inspired you!! 😊💛 I can relate… it is difficult to write about yourself! 😂 but eeeeep I’m so happy this post was helpful. <3 thank you for reading!

      January 28, 2018 at 6:44 pm
  • Reply Hanne T

    ugh my about page is a mess and I haven’t fixed it in over a year. I’ll be taking tips from here when I do!! You’re a lifesaver.

    January 29, 2018 at 7:39 pm
    • Reply Abbiee

      I’M SURE IT’S MUCH BETTER THAN YOU THINK MY DEAR <3 asdgsdljkjsf you're the best :') *hugs*

      February 3, 2018 at 5:50 pm
  • Reply Chelsea

    All right, I need to go and rewrite my about page now! Thanks for breaking this down so that us small and uneducated water buffalo (Whoops, of course, I mean, like PEOPLE) can write inspiring ABOUT ME pages too 😀

    January 30, 2018 at 12:02 am
    • Reply Abbiee

      AHH I’M SO HAPPY YOU LIKED THIS POST CHELSEA <33333 thank you so much for reading! hahaHA YOU'RE THE BEST WATER BUFFALO EVER ;)

      February 3, 2018 at 5:53 pm
  • Reply Nicole

    Thank you for the tips! They’re really helping me re-write my own About page. 🙂

    January 31, 2018 at 5:13 pm
    • Reply Abbiee

      EEEP YAY I’m so glad you found this post helpful, Nicole!! <3

      February 3, 2018 at 5:54 pm
  • Reply Kenzie

    You will never believe me when I say that I was actually working on a short bio for myself when you posted this. Coincidence? I THINK NOT.
    I also am quite awful (very terrible) at writing about myself. IT’S. JUST. SO. HARD. YOU KNOW? But I am definitely using this formula like Spongebob uses the crabby patty formula.


    xx Kenzie

    p.s. I want to be a water buffalo. o-o

    February 1, 2018 at 2:29 pm
    • Reply Abbiee

      AHHHH KENZIE I AM CONVINCED WE ARE TWINS *high fives* omg I can totally relate 100% IT’S SO HARD TO WRITE ABOUT YOURSELF. But I’m sure you’ll do awesome!!! SINCE EVERYTHING YOU DO IS FLAWLESS 😉 thank you for reading!! eeeeeep <333

      p.s. ME TOO

      February 3, 2018 at 5:57 pm

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